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技术主义、商业主义与政治生态的失衡引发了信息障碍和信任危机。2018年西方媒体试图以信任为核心开出治疗后真相传播的"药方"。在内容上,生产高质量的新闻产品,创新内容呈现形式;在技术上,智能语音助手强势崛起提高传播效率,"区块链+智能媒体"的融合遏制虚假信息的传播;在平台上,聚合分发平台和社交媒体平台分化降权,缓解信任危机;在商业模式上,更加重视读者支付,捐赠逐渐成为一种新兴的支付方式。整体而言,2018年西方媒体一方面通过技术迭代与融合提升场景体验,激活媒体生命力,向新型主流媒体转向,另一方面通过内外治理和协同发展增强社交平台公信力,向平台型媒体转型。
Abstract：(1)晏青、凯伦·麦金泰尔:《建设性新闻:一种正在崛起的新闻形式——对凯伦·麦金泰尔的学术访谈》,《编辑之友》[J].2017年第8期。
(2)全媒派:《国外兴起“建构式新闻”:以解决问题为导向,拒绝情绪消耗》,2018年8月17日。
(3)德外5号:《YouTube这回砸了2500万美元,欲打造值得信赖的“新闻生态”》,2018年7月23日。
(4)https://digiday.com/media/noone-else-new-york-times-buildsloyalty-softer-lifestyle-content/
(5)http://www.niemanlab.org/2018/09/the-new-york-times-magazine-wantsto-send-you-on-an-audio-voyage-featuring-bats-rats-and-volcanos/
(6)https://www.journalism.co.uk/news/the-financial-times-experiments-mixingjournalism-with-performance-to-engagewider-audiences/s2/a724520/
(7)https://www.journalism.co.uk/news/bbc-showcases-week-long-solutionsjournalism-project-in-its-latest-globalseason-crossing-divides-/s2/a721030/
(8)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/overview-key-findings-2018/
(9)《2018年传媒业技术趋势报告》:https://futuretodayinstitute.com/2018-tech-trends-for-journalism-and-media/
(10)《2018年传媒业技术趋势报告》:https://futuretodayinstitute.com/2018-tech-trends-for-journalism-and-media/
(11)https://current.org/2018/07/nprkuow-explore-potential-of-fundraisingthrough-alexa/
(12)《2018年传媒业技术趋势报告》:https://futuretodayinstitute.com/2018-tech-trends-for-journalism-and-media/
(13)https://digiday.com/media/associated-press-signs-journalism-blockchainstartup-civil/
(14)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/overview-key-findings-2018/
(15)德外5号:《2018年社交媒体将与新闻割裂:年末特辑之尼曼新闻实验室语言》,德外5号微信公众号,2017年12月30日
(16)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/the-rise-of-messaging-apps-for-news/
(17)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/the-rise-of-messaging-apps-for-news/
(18)https://digiday.com/marketing/pivot-traditional-direct-consumer-brandssour-facebook-ads
(19)https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/
(20)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/overview-key-findings-2018/http://media.digitalnewsreport.org/wpcontent/uploads/2018/06/digital-news-report-2018.pdf?x89475
(21)徐利德:《保罗·莱文森媒介进化理论的思想逻辑》,《青年记者》[J],2017年7月下。
(22)https://digiday.com/marketing/direct-consumer-brands-see-gains-traditional-tv
(23)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/overview-key-findings-2018/
(24)https://digiday.com/media/guardian-u-s-got-profitable-pivoting-adsreader-revenue/
(25)https://www.nbcnews.com/card/reader-revenue-tops-130-million-guardian-n892456
(26)《2018数字新闻报告》:http://www.digitalnewsreport.org/survey/2018/donations-and-crowdfunding/
(27)《新闻媒体信任的指标报告》:https://www.knightfoundation.org/reports/indicators-of-news-media-trust
(28)https://www.thedrum.com/opinion/2018/04/26/chatbots-and-charlatans-how-the-bbc-cracking-down-fake-news
(29)https://newsroom.fb.com/news/2018/09/expanding-fact-checking/
(30)https://digiday.com/marketing/cheatsheet-facebook-twitter-changed-political-advertising/
(31)https://www.theverge.com/2018/7/30/17629776/twitter-abuse-harassmenttoxic-audit-university-professor
(32)https://www.washingtonpost.com/technology/2018/07/06/twitter-is-sweeping-out-fake-accounts-like-never-before-putting-user-growth-risk/?noredirect=on&utm_term=.e3781108e3c0
(33)https://www.poynter.org/news/fact-checkers-have-debunked-fake-news-site-80-times-its-still-publishing-facebook
(34)http://www.niemanlab.org/2018/03/how-digital-leaders-from-the-bbcand-al-jazeera-are-planning-for-theethics-of-ai/
(35)https://www.nytimes.com/2018/04/23/technology/privacy-regulation-facebook-google.html
(36)https://digiday.com/media/gdpr-will-change-facebook-ad-targeting
(37)全媒派:《世界各国反假新闻行动指南出炉,要征谣言税这事儿还成真了》,2018年7月23日。
基本信息:
中图分类号:G206
引用信息:
[1]漆亚林,谯金苗.后真相时代西方媒体的“信任重构”——兼谈2018年西方媒体的发展路向[J].新闻与写作,2019,No.415(01):31-37.
基金信息:
中国社会科学院大学拔尖人才项目“移动传播语境下新型主流媒体价值重构的实现路径”的阶段性成果
2019-01-05
2019-01-05