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在社会加速与算法编排的媒介时间中，视频观看由线性转向碎片化。作为算法治理的核心议题，碎片化信息消费稀释还是拓宽了用户的视野目前仍存有争议。研究旨在探讨用户视频消费的碎片化如何通过活跃性影响内容多样性。基于337名B站真实用户的行为数据与人口属性数据，研究构建了碎片化程度、活跃性与内容多样性之间的中介模型。研究发现，视频观看的碎片化程度显著正向影响内容多样性，并通过提升用户活跃性实现完全中介作用。此外，不同视频类别的碎片化消费对多样性的影响存在显著差异，生活和时尚类视频更能有效提高多样性。本研究为理解碎片化消费对内容多样性的影响机制提供了实证支持，同时将社会加速的宏观叙事细化为“微时性”这一日常生活实践的行为单元，对“过滤气泡/信息过载”的既有观点进行了情景化修正。
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基本信息:
中图分类号:G206
引用信息:
[1]李华,王琪方,闵勇.碎片化如何塑造内容多样性——基于B站用户行为数据的活跃性中介分析[J].新闻与写作,2025,No.497(11):85-96.
基金信息:
中央高校基本科研业务费专项基金资助项目“交叉学科视域下的人类元认知前沿问题研究”（项目编号：1233300003）、“互联网智能媒体中的信息茧房演化动力学研究”（项目编号：1243200012）; 教育部人文社会科学研究一般项目“基于社交机器人的跨平台信息茧房形成机制与治理策略研究”（项目编号：23YJA860011）的阶段性成果; 北京师范大学人才培养质量提升专项计划支持
2025-11-21
2025-11-21