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新闻回避已成为全球性趋势，对公共信息传播与民主参与构成严峻挑战。本研究基于理性行为理论，结合问卷调查和在线实验，以探讨社会规范对新闻回避行为的影响机制。研究一通过问卷调查（N=311）发现，社会规范是影响新闻回避行为的重要因素。研究二进一步通过在线实验（N=142）表明，指令性社会规范能显著降低新闻回避水平，而描述性规范则可能通过激发系统式认知处理模式，间接减少新闻回避行为。认知需求在这一过程中发挥调节作用，低认知需求的群体更容易受到社会规范的影响。本文认为，社会规范通过重构公众对于新闻消费的认知框架，推动个体主动承担公共责任，为破解新闻回避困境提供了可能的路径。
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基本信息:
中图分类号:G210
引用信息:
[1]吴晔,黎樟浩,马连婧.从回避到参与：社会规范重构新闻消费行为的实证研究[J].新闻与写作,2025,No.491(05):29-40.
基金信息:
中央高校基本科研业务费专项资金资助项目“精准国际传播的理论与应用研究”阶段性成果（项目编号：1233200017）
2025-05-21
2025-05-21