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2024, 07, No.481 102-109
“国”何以“潮”:中华老字号国潮话语的编码与释义
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发布时间: 2024-07-05
出版时间: 2024-07-05
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摘要:

以中华老字号为代表的国产品牌引领的消费潮流已成为当下时尚消费的新趋势。本文从品牌和消费文化路径出发,基于诺曼·费尔克拉夫的批判话语分析,对中华老字号的国潮话语编码进行释义。通过分析中华老字号如何在微博场域诠释国潮、定位自身以及进行情感动员等,本文尝试揭示品牌形塑消费文化的话语结构,并通过解锁其把握时代机遇的话语编码,展示消费文化的时代语境。

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基本信息:

中图分类号:F273.2;G206

引用信息:

[1]季芳芳,把云菲,王雪玲.“国”何以“潮”:中华老字号国潮话语的编码与释义[J].新闻与写作,2024,No.481(07):102-109.

发布时间:

2024-07-05

出版时间:

2024-07-05

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