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本文选择迷因理论,以抖音短视频为代表性个案,剖析方兴未艾的互联网短视频文化的属性、特征及文化潜能,尝试建立阐释短视频文化的一般研究框架。本文认为,个体的模仿行为是短视频热点得以生产、传播的重要前提;短视频平台通过特定的技术框架,抑制迷因在传播过程中的变异,从而制造段时间内的集中文化效应;对原生互联网文化环境的适应是抖音得以培育大量成功迷因的重要保障;高科技资本及其营销意图自始至终伴随着短视频迷因的生长,是理解迷因不可或缺的政治经济背景。
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基本信息:
中图分类号:G206
引用信息:
[1]常江,田浩.迷因理论视域下的短视频文化——基于抖音的个案研究[J].新闻与写作,2018,No.414(12):32-39.